How Writing Thank You Notes Can Strengthen Your Brand

I’ve been designing and writing thank you notes since childhood. Saying thanks was something that was required of me by my parents in daily life, whether spoken or written. I found that over time the practice of writing thank you notes became easier for me than expressing myself through words.

This practice is powerful. It enables you to say more than thank you. It’s an opportunity to show appreciation on a deeper level, detailing your feelings about the receiver and what they may have done for you or how they have enriched your life in some way.

Have you ever received a thank you note from your boss or written one to your employee or customer? Either way, you must know that the thank you note is powerful. Even in business!

In this digital age where most people email and text, handwriting certainly shows the human side in us all. The handwritten thank you note catches the recipient by surprise. The note can immensely boost an employee or customer’s self esteem, leaving him or her feeling valued and appreciated. You might even solidify a relationship with a client.

Over the years I have kept many thank you notes. When I read them, I am left with the same emotions that I had when i read them long ago.

If you can’t afford to give your employees raises or your clients a holiday gift, why not write each of them a thank you note that makes them feel appreciated? You won’t regret it and you will in turn be remembered and appreciated. Remember, we all want to see the human side of people and the thank you note lets us show that side.